Motrin Makes Mommy Mistake

Have you heard about the new Motrin campaign that was recently launched?  Yesterday I found  out about it thanks to a huge uproar on Twitter (#motrinmoms). Clearly the advertising department did not think about the consumers that they would be outraging. Nobody messes with the mommies of the world that proudly wear their children. None of us that have ever worn our child does it for a fashion statement.

Assuming the campaign has not been pulled when you read this, the video is on Motrin’s website. Just in case it is pulled, this is come of what the fast talking woman says during the promotion for Motrin:


Wearing your baby seems to be in fashion.

I mean in theory it’s a great idea.

And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.

Supposedly, it’s a real bonding experience.

They say that babies carried close to the bod tend to cry less than others.

But what about me? Do moms that wear their babies cry more than those who don’t?

I sure do!

These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?!

I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.

Plus, it totally makes me look like an official mom. . . .


Last night a lot of bloggers started their campaign to boycott Motrin for not using their heads and doing research with the Moms that wear their children. Had they done just this little bit extra they may have been able to avoid the headache they will be feeling come Monday morning.

Here are two of the amazing blog posts that I have seen in my travels:

Katja was also the one that asked her followers on Twitter to comment on what they felt about the new Motrin campaign and use the #motrinmoms on Twitter to allow everyone to follow along. She was asking for feedback to make a video message to Motrin. She has been wonderful enough to put her hard work on YouTube so we can all share this. Please look at the comments Katja received in such a short amount of time yesterday evening.


Update: Katja has also set up a Mr. Linky with other Motrin blog posts here on her Skimbaco Lifestyle blog.


NaBloPoMo '08


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